Sunday 16 February 2014

Anchorman film title sequence



Genre

Anchorman: The Legend of Ron Burgundy is a 2004 comedy directed by Adam McKay, produced by Judd Apatow and starring Will Ferrell. The film is a comedy take on the 1970s, particularly the new format of news programmes. It shows a TV station where Ferrell's character does not get on with his new female newsreader.

 

Narrative
Ron Burgundy has been extremely successful in his job as a journalist, but now his company have hired a new and beautiful female for the news team. Ron is driven mad by her success, and eventually loses his job. He has to find a way to get back to the top of his profession, and his rise back involves a story about a giant panda.
Setting
The film is set in San Diego in the 1970s.
Themes
The film explores the themes of women in the workplace, particularly in roles that have traditionally been for males. It explores how men react to those threats.

Character
Will Ferrel, who plays Ron Burgundy, is an award winning journalist for the Channel 4 News Team. He is confident, extremely well dressed, and very egotistical. He loves a good glass of Scotch and he loves his dog. A lot is made of his clothes and accessories. There are close up shots of his white shoes and his rings. He is shown having his suit brushed down. this all connotes power. he is a character who commands respect. He spends a lot of time looking in a mirror showing his vanity and self importance.

Atmosphere
The opening to the film Anchorman The Legend of Ron Burgundy begins with an establishing shot of the city of San Diego. It is a longshot which gives an impressive view of the city and connotes glamour and power. Throughout the scenes the character of Ron Burgundy spends time preening himself which draws us in to the comedy of the piece.

Sound
The non-diegetic music playing at the opening of the scene creates a majestic feel to the city. The music then quickly picks up pace and becomes an upbeat rock and roll track. This helps to identify the character of Ron Burgundy who is a 'god walking amongst mere mortals'. When he is shown on the television screen, Ron creates a series of confusing and muddled diegetic sounds which allows the audience to identify the film genre: comedy.

Titles
As the character Ron Burgundy is introduced, the actor Will Ferrell is written next to the character in large bold letters. The letters are solid and white connoting power. This identifies that he is the main character in this film. This title is on screen for the longest time and connotes that he is above the other characters, connoting his power and authority.
As the title of the film is shown, it is placed in the centre of the screen amidst several screens of Ron preparing to present the news. We are the audience looking in on the television presenter.  The background to his television set has the writing Channel 4 all over it. He is sitting in the middle of the screen. This connotes that he IS Channel 4 - it is a showcase for his talents.
The rest of the titles are integrated into the opening sequence however they are not on screen for that long and are not shown with their characters. This connotes that they are not as important to the story.

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