Saturday 29 March 2014

questionnaire





Questionnaire on crime drama genre

1. Please circle your gender

 
Male
Female
 
2. Please circle your age range
 0 – 16
 17 – 21
 22 – 30
 31 – 45
 45 +

3. How often do you go to see a film at the cinema ?
 Once a week
 Once a month
 Once every two months
 Once every six months
 Never
 Other

4. What is your preferred genre?
(You may choose more than one)
 
Action
Adventure
Comedy
Crime
Fantasy
Gangster
Horror
Romance
Science Fiction
Thriller
 
5. What form of advertising would encourage you to go to watch a crime drama?
( You may choose more than one )
 
Billboard posters
Internet advertising
Television advertising
Magazine articles
 
 
6. What conventions of crime drama do you prefer?
( You may choose more than one )
 
Multiple suspects
Professionals solving the crime eg. police officers
The crime itself
Exploring the crime scene
Evaluating the evidence
 
7. Do you prefer the police officer in charge / private detective to be
Male 
 
Female
 
8. Do you prefer the villain to be

Male
Female
9. Do you prefer

To have the crime as the opening scene
 
To be introduced to the characters before seeing the crime
  
 
 
Analysis of questionnaire
I gave this questionnaire to 40 people.
I chose a representative cross section in order to get a fair sample.
 
 
 Question 1
 I gave the survey to 20 male and 20 females.
 Question 2
 
I took a representative sample of age ranges
0 – 16     4 people
17 – 21   22 people
22 – 30   6 people
31 – 45   7 people
45 +         1 person
 
 
 The majority of those questioned are of a similar age to me.
 
 
Question 3
 
 
To the question - how often do you go to the cinema -  I received the following answers :
Once a week                       1
Once a month                     16
Once every two months    10   
Once every six months       5
Never                                     5
Other                                     3
 
 
 The people who ticked other all said that they went very infrequently, maybe with several years’ gaps. One said that they only went on a special occasion such as a birthday, and another said that they only went if a particular film really caught their attention.
 The majority of the people who went regularly were from the age categories 17 – 21 and 22 – 30. These people have a reasonable amount of money as they are earning and can afford the entrance fees. Also they do not have as many commitments due to family ties so have more spare time.
 
Question 4
The answers to the question on preferred genre threw up an assortment of answers as this is a matter of individual choice. Some people circled more than one option.
 
 Action               18
 Adventure        16
 Comedy             9
 Crime                 11
 Fantasy               3
 Gangster            10
 Horror                 5
 Romance            1
 Science fiction   8
 Thriller                4
 
 
 Only 1 person chose romance . This was a female and I feel stereotypical.
 Action films were the most popular choice, and people who identified these also liked adventure movies and in some cases gangster movies. These tended to be males of the 17 – 21 and 22 – 30 age range.
 The score for Fantasy films was surprisingly low, and all these came from the 0 – 16 age range.
 Science fiction was enjoyed again mainly by the younger age brackets.
 All the people who enjoyed crime drama came from the age ranges from 17 onwards.

Question 5
The answers to the advertising question again reflected the age of the people.
Billboard posters    15
Internet                    21
Television                26 
Magazine                 10
Internet advertising appealed to age ranges of 17 – 30, reflecting the use of the internet by this age range. Television advertising appealed to all age ranges, but in particular the older age ranges. Magazine advertising was mainly appealing to 17 – 21 age range as they would be the target audience for magazines where films would be advertised.
 
 Question 6
 The answers to the question on conventions of crime drama was interesting.
 Multiple suspects                                                              32
 Professionals solving the crime eg. police officers      16
 The crime itself                                                                   5
 Exploring the crime scene                                                 11
 Evaluating the evidence                                                     21
 
 
 The results show that people watching a crime drama enjoy being introduced to the characters and analysing the evidence in order to try to solve the mystery for themselves. They want to become intrinsically involved in the plot. Very few were watching for the crime itself.
 Question 7
 
Do you prefer the police officer in charge / private detective to be
Male      34
Female  16
 
 
 Stereotypically we think of police officers and detectives as men and the majority of those questioned preferred this to be maintained.
 All of those who preferred a woman police officer were females.
 
 
 
 
 Question 8
 Do you prefer the villain to be
  
 Male       35
 Female    5
 
 
 The vast majority preferred the villain to be a man. This fits in with the stereotypical image of females being kind and gentle, not capable of a crime.
  
 Question 9
Do you prefer

 
To have the crime as the opening scene      29
To be introduced to the characters before seeing the crime   11
 
The majority preferred to be introduced to the crime immediately and then meet the suspects. I think that this is so they can begin to analyse
 
the characters immediately, knowing what has happened.


The target audience for my crime/drama film is males from the ages of 18 to 30. Even though I believe that my film would appeal to most people, I have chosen to use 18 to 30 year olds as my main target audience. My target audience would not be below 18 as I will explore some intense themes in my film. I have chosen to target older teenagers and adults in social classes B+A. This would mean they are in the high end of their careers e.g. lawyers. This would mean they are extremely intelligent and would be able to follow all the complex themes and story plots that will be created in my film. They would understand the plot of the crime/drama. My target audience enjoys going out with friends to the cinema to watch films. They are very sociable. They would have an outgoing personality and are very interested in law and the legal side to crimes.


This will aid me in producing a film opening as it has given me insight into the mind of my target audience and what they expect from this genre of film. I will have to ensure that my film opening contains all the key signifiers that this audience will expect in order to entice them into the film.

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